Besides vigorously executing their operational tasks, officers and men in the Counter Insurgency areas have been making sincere efforts to give a human face to their role in the insurgency. A humble beginning was made when the medical officers of army units started attending to the needs of the nearby villagers. Even the limited aid provided by the nursing assistants, accompanying long range patrols to be interiors was greatly appreciated. Rather elementary medication worked wonders on these locals who had no access to medical facilities. In consonance with the needs of the people, the span of such activities was gradually increased to include other social work. At places an entire village was ‘adopted’ by the nearest Army unit. Besides helping the tribal people, these activities projected a positive image of the Army. For the villagers who received succour, the image of the Army was far from that of the ‘occupation army’ that the propaganda machinery of the underground wanted the locals to believe.